Sace Lady - PR & Influencer Campaign
Sace Lady is a beauty and skincare brand. During my internship, I managed influencer PR campaigns to boost brand awareness and drive sales.
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Category
Skin Care
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Purpose
Internship
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Timeline
7 weeks
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The Challenge
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Boost brand awareness and Yellow Basket sales with TikTok PR campaigns using nano-micro influencers, while managing over 100 videos per month and ensuring timely delivery.
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My Strategy
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Built a daily workflow for creator scouting, briefing, content collection, and posting tracking. Coordinated over 50 influencers, ensuring deadlines and quality content for each campaign.
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The Results
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Influencers onboarded
50+
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TikTok videos produced
~300
in 2 months
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Engagement
Consistently exceeded campaign quotas
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Sales impact
Contributed to multiple Yellow Basket conversions
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Recognition
Earned supervisor praise and incentives for high-performing creators
